Amber Atherton

Amber Atherton is a prominent figure in the venture capital and tech community, currently serving as a Partner at Patron, an early-stage venture capital firm focused on investments in gaming and community-driven projects. She has held this position since January 2023, following her role as a Venture Partner at the same firm since January 2022.13

Career Highlights

• Founder of Zyper: Atherton founded Zyper, a community-focused platform that connected brands with their fans, which was acquired by Discord in 2021. Her work at Zyper emphasized the importance of authentic community engagement over traditional influencer marketing.13

• Author: She authored "The Rise of Virtual Communities," published in 2023, which explores the dynamics of online communities.13

• Previous Roles: Atherton has also served as the Head of Community Growth at Discord and has been involved in various community and tech initiatives, including being the Executive Director of GBx, a community for Brits in tech in the Bay Area.13

Recognition

Atherton has been recognized in various capacities, including being named one of the "Rising Stars of VC in 2023" by Business Insider and being part of Forbes' 30 Under 30 list in 2016 for her contributions to the retail sector.13

Current Focus

At Patron, Atherton is involved in early-stage investments, particularly in the gaming sector, and aims to leverage her experience in community building to support founders in navigating the complexities of startup growth.23