Ajandan Sivam

Ajandan (AJ) Sivam is a seasoned Senior Brand Executive with over 10 years of experience in brand strategy, public affairs, and marketing. He currently serves as the Director of Brand & Public Affairs at BHive, a role he has held since June 2021. Based in Brampton, Ontario, Canada, AJ specializes in storytelling and creative strategies that shape the public image of politicians, businesses, and cultural drivers.1

Professional Background

• BHive: Director, Brand & Public Affairs (June 2021 - Present)
• Hera Fertility Inc.: Advisor, Brand & Marketing (December 2022 - Present)
• Toronto Business Development Centre: Director, Brand Strategy and Marketing (April 2022 - Present)
• Wooden Panda Inc.: Co-Founder & Brand Executive (2015-2021)
• Previous roles include advisory positions with Canadian government ministries and creative services coordination within the Ontario Government.1

Expertise

AJ's work emphasizes:

• Strategic storytelling for effective brand communication.
• Developing marketing campaigns for political figures and businesses.
• Transitioning seamlessly from public service to digital marketing through his co-founded firm, Wooden Panda.1

Education

AJ Sivam holds a Bachelor's Degree in Political Science from the University of Waterloo (2008-2013).1

He is known for his passion for design, messaging, and animation, helping brands create authentic images that resonate in competitive markets.