Katie Boon

Katie Boon is a seasoned marketing professional with a strong focus on content creation, ideation, and audience engagement. With a background in Communication and Media Studies, she brings a unique blend of creativity and strategic thinking to her role. Katie's career spans various organizations, including Patina Hotels & Resorts and Capella Hotels and Resorts, where she held senior marketing positions driving content excellence.

At the core of Katie's expertise is her ability to craft compelling stories that resonate with audiences and drive results. She has a proven track record of doubling page views and engagement rates through her data-backed approach to content creation. By adopting an audience-centered strategy, Katie has successfully led digital titles to new heights during her publishing career.

In addition to her marketing roles, Katie has also contributed to various publications as a writer, showcasing her versatility in content development. She has worked with renowned companies like Magazines Integrated Pte Ltd, Honeycombers Pte Ltd, and Eatbook SG, where she held positions ranging from Senior Writer to Head of Department.

Katie's academic background includes a Bachelor of Arts (B.A.) in Communication and Media Studies from The University of Western Australia, as well as a Diploma in Business Management with a focus on Customer Relationship Management from Nanyang Polytechnic. This educational foundation has equipped her with the knowledge and skills necessary to excel in the dynamic field of marketing and content creation.

Currently, Katie Boon plays a pivotal role in driving marketing ideas and content strategies for properties under the esteemed Capella Hotel Group. With a passion for storytelling and a data-driven mindset, she continues to elevate brands and engage audiences through innovative marketing campaigns.