A.J. Riedel is an accomplished mindset coach and mental fitness trainer, with a vast background in marketing, consumer market research and brand management. Riedel holds a Bachelor's degree in Home Economics from the University of Washington and an MBA in Marketing from UCLA Anderson School of Management. Riedel's professional experience includes Senior Partner at the Riedel Marketing Group, Marketing Manager at Norelco Consumer Products Company, Director of Marketing, Aerobics, Tennis and Fitness at Avia Athletic Footwear, Senior Brand Manager at Grey Poupon Dijon Mustard and Associate Product Manager at Del Monte Corp. Riedel is also a former Marketing Assistant at Wheaties Cereal Brand Group, Big G Division at General Mills, Inc.

As a mindset coach and mental fitness trainer, Riedel helps individuals develop the mindset necessary to achieve their goals and live their best lives. Riedel has a Facebook group called "Our Best Years", where people can join and connect with other like-minded individuals who are interested in personal growth and development.