Matt Munson

Matt Munson is a prominent CEO coach and the founder of Sanity Labs, based in Los Angeles, California. He has a rich background as a two-time founder, having co-founded and served as CEO of Twenty20, a venture-backed company known for its crowd-sourced stock photo catalog, which was acquired by Envato in 2019. Before that, he founded BoomStreet, Inc., which was also acquired shortly after its inception.135

Professional Background

• Current Role: CEO Coach at Sanity Labs since August 2019. His coaching focuses on assisting startup founders in navigating the complexities of entrepreneurship, emphasizing mental well-being and leadership challenges.14
• Previous Experience:
  • Twenty20: Co-founder and CEO from 2012 to 2019.
  • BoomStreet, Inc.: Founder and CEO for nearly a year before its acquisition.
  • Various roles in consulting and business development prior to his entrepreneurial ventures.13

Coaching Philosophy

Munson's approach to coaching is deeply informed by his own experiences as a founder. He emphasizes the importance of emotional support and community among entrepreneurs, recognizing the isolation many leaders feel. His belief is that it is possible for entrepreneurs to thrive with less suffering by fostering a supportive environment.36 He often discusses themes such as founder burnout, co-founder conflict, and the psychological challenges of leadership through his writing and podcasts.26

Education

• INSEAD: MBA in Finance, Strategy, and Entrepreneurship (2009).
• Wheaton College: BA in Psychology (1997-2001) .1

Through Sanity Labs, Munson aims to provide personalized coaching that aligns with the unique challenges faced by startup leaders, drawing on his extensive experience in both founding companies and coaching others.46