Aj Patel

Entrepreneur and Investor based in Austin, Texas

Aj Patel is a serial entrepreneur and investor who founded HighKey, a company known for its low-sugar snacks.2 Here are some key details about Aj Patel:

Professional Background

Patel has founded multiple successful companies, including:

HighKey (founded in March 2018)1
Zesty Paws (founded in December 2014, sold to H&H Group for $610 million in August 2021)1
Zenwise (founded in December 2014)1
InstaNatural (founded in November 2013, sold to Monogram Capital)1
Smooth Viking (founded in December 2014, sold in May 2018)1

Current Roles

Founder of Momentic (since April 2023)1
Advisor at Zero Acre Farms (since January 2022)1
Investor/Board member at Physician's Choice® (since January 2022)1

Education

Patel earned a Bachelor of Business Administration (BBA) in Finance from the University of Florida (2005-2009).1

Entrepreneurial Journey

Patel's entrepreneurial spirit emerged early in life. He sold his first business as a high school sophomore. His family's migration from India to America when he was 10 years old and their subsequent business success inspired his entrepreneurial journey.

Business Philosophy

Patel believes in investing in his team and encourages them to try, fail, learn, and never give up. His business ideas often stem from personal experiences as a consumer, such as creating nutritious low-sugar snacks or functional dog treats for his Goldendoodle.