Ainsley McCallister Wierda

Ainsley McCallister Wierda, the passionate entrepreneur and Founder of Uru Sports, focuses on the intersection of tech, athletes, and careers. Backed by Comcast SportsTech, her team has assisted numerous athletes in navigating their career transitions. Leading her company through the challenges of the pandemic, she has assembled a team dedicated to serving athletes and aiding companies in hiring top talent.

McCallister is a prominent figure in the Michigan entrepreneurial and athletic landscape. Beginning as a varsity field hockey walk-on, she emerged as a multi-year captain and All-American. Her athletic journey led her to represent Team USA in the Jr World Cup and enjoy a successful professional career across Europe, Australia, and South America. She firmly believes that sports provide invaluable life lessons.

Currently residing in Grand Rapids, Michigan, with her husband, McCallister enjoys various outdoor activities in her free time, such as mountain biking, boating, skiing, and trail running. Recognizing the importance of a strong support network, she is always eager to connect with like-minded individuals.

With a Bachelor's degree in Movement Science from the University of Michigan and a Tory Burch Foundation Entrepreneur program under her belt, McCallister possesses a strong educational background to complement her entrepreneurial endeavors.

Having been associated with notable organizations like Comcast NBCUniversal SportsTech Program, Next Play Capital, and Blackbox, McCallister has demonstrated her commitment to leveraging the power of sports to create impactful teams. Her extensive experience as a field hockey athlete and her involvement in various leadership roles underscore her dedication to personal and professional development.

If you are an elite athlete seeking to excel in your next stage, looking to recruit exceptional diverse talents, aspiring to mentor former elite athletes, or possess expertise that can contribute to Uru's success, McCallister is open to engaging with individuals who share her vision for Uru Sports.