Alicia Hatch

Alicia Hatch is the Chief Marketing Officer (CMO) of Deloitte Digital, a position she has held since the acquisition of her social media marketing startup, Banyan Branch, by Deloitte in 2013. With over 20 years of experience in digital marketing, she leads an integrated marketing team focused on driving growth and delivering measurable results for clients across various sectors.

Professional Background

• Leadership Role: As CMO, Alicia oversees Deloitte Digital's marketing organization, which encompasses brand management, creative development, content and digital marketing, as well as internal and external communications. Under her leadership, Deloitte Digital has achieved a remarkable 30% compound annual growth rate and expanded to over 12,000 employees.124
• Recognition: Alicia has been recognized as one of the World’s Most Influential CMOs by Forbes and has made it to Adweek's annual list of top leaders in media, marketing, and technology. Her innovative approach combines technology expertise with creative strategies to enhance client services.134

Career Journey

Alicia's career began with the World Health Organization, where she worked on disease control initiatives in West Africa. This experience shaped her understanding of community dynamics and perceptions, which later informed her marketing strategies. After her time at WHO, she held a senior business development role at Microsoft before founding Banyan Branch.56

Personal Insights

Alicia balances her professional life with family commitments as a mother of four. She emphasizes the importance of adaptability and continuous learning in both her career and personal life. Her approach to leadership is grounded in fostering creativity and collaboration among diverse teams.67

Online Presence

You can find more about Alicia on her LinkedIn profile or follow her on social media platforms where she shares insights on marketing and leadership.