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Adrienne O'Keeffe
Digital Consumer Products at NBA
Adrienne O'Keeffe is the Vice President of Global Partnerships & Media at the National Basketball Association (NBA). In her role, she leads the league's gaming and digital assets team, focusing on driving revenue through partnerships related to video games and digital assets for the NBA, WNBA, and NBA G League globally.13
Previously, she served as the Associate Vice President of Global Partnerships, where she was responsible for the NBA's consumer products and gaming initiatives.2 Based in New York City, O'Keeffe has a strong background in the sports industry and has developed significant expertise in managing partnerships that enhance the league's media presence and commercial success.4
Her contributions are pivotal in expanding the NBA's reach within the gaming sector, reflecting a growing trend in sports organizations to leverage digital platforms for revenue generation.34
