Adrian Witter

Adrian Witter is the solutions lead of Advanced Digital Out-of-Home (DOOH) media at GroupM Nexus, a major player in the global media investment industry.

He brings over 12 years of expertise in advertising, with a strong focus on introducing innovative products, managing change effectively, and solving strategic challenges to foster exceptional growth for clients and partners.

Adrian excels in product development, digital marketing, product sales, and team leadership, holding certifications from Google, Trade Desk, and the Wharton School of Business.

His notable achievements include spearheading the development of Advanced DOOH at GroupM Nexus, launching various DOOH products and platforms like a global DOOH programmatic marketplace, a DOOH attribution tool, and a DOOH data management platform.

Adrian possesses exceptional skills in navigating complex multinational agencies, establishing robust partnerships, and fostering significant relationships with leadership at global, regional, and local levels.

His dedication to seeking new challenges, expanding his knowledge, and contributing to commercial success sets him apart in the industry.