Michiel Lok

Michiel Lok is a senior digital marketing professional who currently serves as the Director of Product & Solutions at GroupM Nexus.1 With over a decade of experience in online marketing and sales, Lok has developed a strong focus on programmatic advertising throughout his career.1

Professional Background

Lok's expertise lies in the realm of digital marketing, with a particular emphasis on:

• Programmatic advertising
• Business development
• Innovation
• Leadership
• Digital marketing strategies

Current Role

As the Director of Product & Solutions at GroupM Nexus, Lok is likely responsible for overseeing the development and implementation of digital marketing solutions for the company's clients. His role probably involves:

• Strategizing innovative digital marketing approaches
• Managing product development teams
• Driving business growth through cutting-edge solutions

Industry Involvement

Michiel Lok appears to be actively engaged in the digital marketing industry. He has shown interest in emerging trends and technologies, such as:

• Programmatic out-of-home advertising2
• Connected TV (CTV) advertising2

For instance, Lok expressed excitement about participating in the CTV Ad Days Europe event in London, where he was looking forward to discussing streaming ad tiers from an agency perspective.2

Location

Based on his LinkedIn profile, Michiel Lok is located in Haarlem, Netherlands.3