Talento-EPHOS

Universidad Complutense de Madrid

Universidad Nacional de Educación a Distancia (UNED)

Université de Poitiers

Scuola Statale Italiana a Madrid (Liceo Italiano)

Brand Manager CVRM in AstraZeneca

- Leading crossfunctionally a team of +7 Global departments and 14 markets for reigniting a key
PsO biologic, co-creating a sharp Global Strategic & Tactical Brand Plan, aligned with EU4+UK markets, VPs and GMs.
- Responsible for implementation of Global PsO Expert Comittee & Innovation Cycle Activities.
- Implemented and led Global Communication Strategy & Brand Narrative together with Omnichannel & Content Manager Teams, co-created with the local markets.

Almirall

Senior Global Product Manager ImmunoDermatology

- Led a cross-functional team in developing and executing a comprehensive pre-launch plan, encompassing medical and market access alignment, and pre-marketing activities.
- Implemented an innovative and groundbreaking digital Disease Awareness strategy that effectively reached CKD Patients, mixing SEO optimization, Paid Media and Organic content. Achieved over 40% more visits than the most successful campaign, with a less than 5% drop rate, and over 4 Million impacts. 
- Development and Deployment of the local Awareness campaign “The Red Line of Renal Anemia”, which was successfully adopted by the Global team and exported to the rest of the markets, with presence in Global Nephrology Congresses. 
- Led the first two editions of the INSUMMIT Standalone Meeting, encompassing all the Specialty Care Business Unit brands in a unique 2 day meeting with over 350 attendees from over 7 HCP specialties and Hospital Pharmacists, with more than 16 hours of scientific program. 
- Collaborated with key opinion leaders, medical societies and Patient Association Groups to establish a new paradigm in the management of renal anemia.
- Effectively managed a robust budget and allocated resources strategically across functions, optimizing marketing efforts and maximizing return on investment. 
- Actively engaged with global teams to ensure consistent messaging, branding, and launch and disease awareness activities. 
- Received accolades for exceptional leadership, collaboration, agile project management and strategic thinking in successfully preparation for the launch.

Launch Lead Anemia of Chronic Kidney Disease

Product Manager Lupus Nephritis and Anaemia

- Leading the launch of Lokelma (sodium zirconium cyclosilicate) achieving the fastest uptake in the market with a +140% more volumen sales than the main competitor, and overachieving budget objectives.
- In charge of the Spanish Launch Strategy and Execution for AstraZeneca first Renal and Heart Failure Drug, sodium zirconium cyclosilicate, by communicating a clear commercial strategy, implementing internal and external launch activities, supporting market access and price reimbursement activities & delivering core campaign and marketing materials.
- Leading with the comms team the launch of La Vida con K, a patient focused microsite to educate on Hyperkalemja and patient empowerment. 
- Pioneering the development and deployment of orchestrated Branded & Awareness Omnichannel campaigns.
- Executing a cutting-edge Disease Awareness campaign for HK, involving both sales reps and digital channels, to ensure an optimum market preparation, aligned with the medical team.
- Leading the local brand team to prepare the local Launch Brand Plan.
- Responsible for leading the Sales Forecast and Ambition for the Spanish Market.
- Active participation in the launch preparation of personalized patient support assets above country.
- Member of both Innovation and Diversity & Inclusion Ambassador Groups.

AstraZeneca

Brand Manager Renal & Hyperkalemia

- Leading the marketing strategy for Brilique ACS indication and cycle meetings with the commercial team.
- Responsible for the follow-up of strategy implementation and execution at a national, regional and account level, in coordination with the sales team.
- Responsible for planning and implementing commercial activities and promotional materials for the brand.
- Support to the brand financial forecasting

Brand Manager Cardiovascular

- Leading the implementation and launch of a Rep and MSL-triggered email platform.
- Best European company-wide launch in terms of adoption, sent emails, aperture and click rates
- Responsible for the deployment of a remote detailing pilot project
- Development and execution of internal training a communication campaigns.
- Insight extraction from usage statistics and feedback, and designing of consequential tailored strategies.
- Reporting to Global team.
- Contributing to the design of the digital strategies for the company’s brands
- On-site visits to hospitals and primary care centers

Digital Specialist

- Supporting Sales and Marketing team 
- Analyzing sales
- Compiling information to support FLSMs in the developing of Regional Business Plans
- Providing assistance in Strategic Sales decisions
- Acute Coronary Syndrome market knowledge

Business Excellence Intern

Undergraduate Researcher

- Patient Care and CME
- Orders & billing management

Pharmacie Lafayette

Associate Pharmacist

Atención y dispensación farmacéutica Pacientes Externos (PACEX) 

Gestión de pedidos y de proveedores. Gestión de Stock. 

Monitorización de Ensayos Clínicos

Software: IFM-S, Oncofarm

Adrián Fernández Gil