Bar-Ilan University

The Max Stern Yezreel Valley College

Product Marketing, Wix Partners at Wix.com

monday.com

Senior Product Marketing Manager, Platform

Developed a strategy to pivot the company from an affiliate acquisition model to a product-centric approach, enhancing user value for better shopper decision-making.

Established the core pillars of Roundforest's brand strategy, setting the vision, mission, and values to drive the company to a leading position in the e-commerce industry.

Conducted in-depth competitor analysis and user interviews, creating comprehensive user personas to optimize product experience and drive business growth.

Defined brand personality, established tone and voice, and developed writing style guidelines for a new product launch, enhancing brand consistency and appeal.

Roundforest

Brand & Product Marketing Lead

In charge of the end-to-end go-to-market strategy, from beta to full launch for Editor X - Wix’s advanced platform for web professional creators. Led cross-functional efforts among writers, designers, multimedia artists, and PR.

Storytelling for Wix.com website pages, including the homepage. Crafting the messaging, overseeing the visual style, and optimizing the performance.
 
Responsible for Wix Partners - the B2B growth activity to build relationships with agencies, designers, and industry professionals. Developed and launched a loyalty program, creating and monetizing an onboarding funnel, designing email marketing, ABM campaigns, and more.

Monitored and optimized the Wix.com's main onboarding funnel, crafting the messaging and the experience to enhance user engagement throughout the entire user lifecycle

Crafted Wix's culture positioning and messaging for all employer branding communications, as well as writing the Wix employer brand story

Wix.com

Product Marketing Manager

Created brand strategies, including positioning, market research, and storytelling for top-tier clients such as Bank Hapoalim, Fox Group, and Peres Academic Center.

Gitam BBDO

Strategic Planner

Managed native marketing initiatives, including media partnerships, video productions, editorial content, and product placements. Driving visibility and growth for brands like Osem, Mifal HaPais, Shufersal, and Israel Nature and Parks Authority.

Content Marketing Manager 

Created the content strategy for social media profiles and campaigns for brands, organizations, and public figures.

Spotpr - public relations, media consultancy, strategic solutions and government relations.

Social Media Manager

Completed service with honors, demonstrating leadership and excellence in various commanding roles.

Adi Malka