University of Michigan

HEC Paris

Territory Demand Generation Manager, MET at Autodesk

Skills: B2B Marketing Strategy · Team Management · demand generation · Account Marketing · Sales & Marketing Alignment

Autodesk

Territory Demand Generation Manager, Middle East & Turkey

ProTenders

Marketing Director

Meltwater

Head of Marketing, India, Middle East and Africa

The Boston Consulting Group

Marketing Manager

Conductor is the undisputed leader in SEO technology, empowering enterprise marketers to manage and improve their SEO efforts and deliver provable ROI. The company created the first and most widely adopted enterprise SaaS SEO technology solution, Conductor Searchlight™, which helps marketers scale natural search, monitor competitive market share and boost revenue.

Conductor

Sr. Marketing Manager

• Own all aspects of email marketing strategy from inception of creative to deployment of complex email campaigns through marketing automation tool Silverpop
• Increased email revenue by 80% after enhancing email marketing strategy for student users based on email and market research analyses
• Leverage Site Catalyst and Google Analytics to assess user experience on our website and track performance of various marketing efforts including remarketing and banner ads
• Improved contact strategy and introduced lead gen initiatives for the faculty users, thus increasing leads for the sales team by 25% YoY
• Created an Email Communications Preference Center which reduced unsubscribe rate by 31% and allowed for better engagement with our audience
• Designed and executed quantitative and qualitative market research, to initiate or improve upon key business practices
• Partner closely with engineering and design to add new features such as additional pages, pop ups and webforms to the company website
• Business lead for implementation of tools related to Adobe, Silverpop, AdRoll and Salesforce

Flat World Knowledge, Inc.

• Planned and executed marketing campaigns for customer acquisition via email, SEO, SEM and social media networking 
• Played a key role in generating $1.6 MM in revenue for most successful acquisition campaign by efficiently preparing customer lists on short notice and deploying emails in a timely fashion
• Utilized Tea Leaf to evaluate customers’ purchase path and suggest changes which increased conversions by 14%
• Ensured timely implementation of A/B testing of company home page and landing page to assess prospect experience
• Monitored and reported on email metrics and trend analysis using Omniture Site Catalyst
• Managed cross functional team communication to ensure smooth execution of multiple concurrent campaigns

Register.com

Marketing Analyst

• Liaised with marketing, decision management and risk to implement marketing communication strategies to over 40 million existing card members
• Re-engineered monthly marketing campaign process which decreased overall cycle time and complexity by 50%
• Designed SQL and SAS audits and target processes to marketing specifications for quality and adherence purposes 
• Teamed closely with internal IT teams to ensure accurate posting of customer offers
• Partnered with marketing, risk and decision management teams performing extensive analysis to support Legal & Compliance 
• Coordinated with strategic business units to support the development and implementation of integrated marketing strategies for the balance transfers of 4.5 million accounts in the Travel & Affluent Market segment
• Trained offshore resources while handling daily campaign tasks with team members and third party vendors to adhere to strict deadlines

Citigroup

Database Marketing Analyst

NSF International

Lab Technician

Adele Coelho