University of Notre Dame

International House Barcelona

Collaborative insights leader with 15+ years experience working with prominent TV and Digital Media brands

Lead a team that delivers deep analytics and strategic recommendations to senior leadership across CBS and Paramount to drive growth and revenue. 

Track, measure, and interpret data on CBS content everywhere people consume it – TV, Paramount+, Pluto TV, CBS apps (including News and Sports), and external partners like YouTube and Netflix.

Continuously develop new ways to enhance, streamline, and automate cross-platform analytics to boost overall monetization of content for both CBS Network and CBS Studios.

Vice President, Cross-Platform Research and Analytics

Work closely with the newly hired Chief Research and Analytics Officer at CBS to develop TV and streaming measurement, analytics and reporting capabilities.

Independent Consultant

Media Strategy and Analytics Consultant

Research Director (2012 – 2017)
Media Strategy and Analytics
Led the launch of a new media insights focus, transforming the strategy development, analytics evaluation, presentation of original research studies, and advisory partnerships with the internal sales team and advertisers to analyze media campaigns across TV and digital.

Category Insights Lead
Leveraged new learnings and developed extensive category insights as expert across Entertainment, Auto, Travel and Education categories, leading a team that delivered pre-sales and ad effectiveness insights to the Sales and Marketing teams to drive revenue and close deals. Created and presented original research studies to clients in person to position Yahoo as a partner and thought leader in the advertising space.

Senior Research Manager (2009 – 2012)
Thought Leadership and Audience Insights
Produced innovative public-facing original research studies and performed detailed data analyses to understand how people find and consume content on TV and Online.

Yahoo!

Strategic Insights and Research

Research Director (2008 – 2009)
Managed a team generating all ratings research for every Nickelodeon Kids and Family network.

Senior Research Manager (2006 – 2008)
Conducted advanced TV and online research for Nickelodeon Kids and Family networks. Collaborated with senior management on strategy and long-range planning and oversaw pilot testing, show testing for ongoing series, marketing and promotions for new and returning series, network branding studies and thought-leadership work on millennial attitudes and values.

Research Manager (2005 – 2006)
Managed a team delivering all TV ratings and online research for digital TV networks (The N and Noggin).

Senior Research Analyst (2004 – 2005)
Created original weekly and monthly analytic reports for two newly rated digital TV networks.

MTV Networks

Programming Research

Client Support Specialist (2003 – 2004)

Nielsen

Client Support Services

Senior Research Analyst (2002 – 2003)
Performed quantitative analyses of Nielsen data and conducted primary research, including focus groups for pilot testing and programming strategy.

Ross Ramunno