Adam Young

Adam Young is the Group Digital Marketing and Transformation Director at Yü Group (also known as Yu Energy), a company that supplies gas, electricity, and water to the UK corporate sector.13 Here are some key details about Adam Young and his role:

Professional Background

• Adam Young joined Yü Group on November 1, 2021, as the Digital Marketing and Sales Director.4
• He was appointed to support the company's growth strategy by implementing a new digital program.1
• Prior to joining Yü Group, Adam worked at Arco Limited for 13 years in leadership positions within the digital and marketing teams.1
• He also spent over ten years at Carlsberg UK, where he helped develop the company's sales strategy for the UK.1

Role at Yü Group

• As the Group Digital Marketing and Transformation Director, Adam is responsible for leading Yü Group's transformation into a data-driven, 'digital by default' business.15
• His role is expected to accelerate the company's growth, profitability, and ability to scale.1
• Adam works alongside Jason Prothero, the Commercial and Transformation Director, and is part of Yü Group's Executive Committee, reporting directly to the CEO.1

Location and Connections

• Adam Young is based in Leeds, United Kingdom.2
• He has over 500 connections on LinkedIn.2

Education

Adam Young attended the University of Bath.2

By appointing Adam Young, Yü Group aims to unlock new routes to market and continue scaling its business in the UK corporate energy sector. His expertise in digital transformation and marketing is expected to play a crucial role in the company's growth strategy.