Adam Wooley

Adam Wooley is a seasoned marketing executive with over 17 years of experience in global markets, specializing in scaling growth companies through demand generation and lifecycle marketing.

He has a rich background in marketing, having worked with prominent companies in the SAAS B2B/B2C technology sector, such as Prezi, Microsoft/Yammer, and Google.

As an empathetic leader, Adam excels in team building and development, inspiring teams to exceed performance goals and drive success.

He is known for his ability to collaborate effectively with diverse stakeholders to align marketing efforts with the company's vision and goals, mobilizing marketing initiatives with precision and impact.

Adam brings a wealth of experience in growth marketing, demand generation, and lifecycle marketing, with expertise in customer acquisition, lead generation, and conversion optimization.

His skills extend to lead nurturing, customer engagement, and retention strategies across various communication channels including email, in-app, and push notifications.

Adam has a strong foundation in marketing operations, demonstrating proficiency in building and optimizing marketing technology stacks to enhance efficiency and leverage emerging trends in marketing automation.

He is adept at developing A/B testing frameworks and implementing rapid iteration processes to drive continuous improvement and innovation.

With a robust background in go-to-market strategies, product launches, and crafting compelling product positioning and messaging, Adam has proven his ability to drive successful marketing campaigns and initiatives.

His experience in engaging internal sales teams through training, sales enablement, and coordinated campaigns highlights his holistic approach to driving business growth and alignment.

Adam's career is marked by his talent in building high-performing teams, mentoring team members to excel in their roles, and fostering a culture of continuous learning and development.

Having studied BA in Psychology at Stanford University and trained at Voicetrax SF Voice-over Academy, Adam brings a diverse skill set and a strong educational foundation to his professional endeavors.

His extensive professional journey includes roles such as Director of Lifecycle and Demand at SmithRx, Senior Director of Global Growth and Demand at Hubilo, and Senior Director of Lifecycle and Marketing Operations at Housecall Pro.

Adam has also held key positions at renowned companies like Prezi, 500 Startups, Xola, Microsoft/Yammer, Affinity Circles, and Google, where he contributed his expertise in product marketing, marketing operations, and growth strategies.

His tenure at Google encompassed roles from Web Analytics Specialist to AdWords Coordinator, showcasing his versatility and adaptability in diverse marketing functions.