Adam Swart

Adam Swart is a business executive and entrepreneur with diverse experience in marketing, brand management, and strategic publicity. He is currently the Global Head of Brand and Communications at OTA Insight.3

Professional Experience

Adam Swart is best known as the founder and CEO of Crowds on Demand, a company he established in 2012.1 Crowds on Demand provides clients with organized protests, rallies, flash-mobs, and other publicity events across the United States.1 The company has been involved in various campaigns, including multi-billion dollar litigation, activist shareholder battles, and social justice causes.1

In addition to his role at Crowds on Demand, Swart holds several other positions:

• Member of the Board of Advisors at CAMPVS (2021 - present)3
• Advisory roles at TunesMap and Lighthouse4
• Former Head of Marketing at SketchDeck

Background and Education

Adam Swart graduated from the University of California, Los Angeles (UCLA) with a B.A. in Political Science and Public Policy from 2009 to 2013.1 During his time at UCLA, he developed an interest in politics and current events, working as a reporter for the school's television network.5

Approach and Philosophy

Swart takes a hands-on approach with clients, helping them advocate for causes, build businesses, and amplify messages through various publicity stunts.1 He believes in compensating demonstrators for their time and effort, comparing it to how media commentators are paid for expressing their views.2

In recent interviews, Swart has discussed the ethical implications of his business model, particularly in relation to contentious issues like the Israel-Palestine debate. He emphasizes the importance of constructive engagement and convincing people rather than simply creating noise.2