Adam Rice, MBA

Adam Rice, MBA

Adam Rice is currently the Chief Executive Officer and Founder of Asset Direct, a global financial product marketplace. He also serves as the CEO of CreditLinks.in, a division of Asset Direct, and LoanConnect, Canada's leading personal loan platform.1

Experience

• Chief Executive Officer / Founder at Asset Direct (March 2016 - Present)
• Chief Executive Officer at CreditLinks.in (May 2021 - Present)
• Chief Executive Officer at LoanConnect (September 2016 - Present)
• Professor at Fanshawe College (December 2021 - Present)
• Board Member at Head Injury Rehabilitation Ontario (June 2021 - Present)
• Board Member at Goodwill Industries Ontario Great Lakes (June 2020 - Present)
• Financial Advisor at Rice and Associates Financial, Sun Life (October 2011 - June 2014)
• VP of Sales and Business Development at Koda Media Group (January 2009 - October 2011)
• Co-Founder and Chief Operating Officer at SeekSource Solutions (June 2008 - February 2009)
• President at China2 (January 2006 - September 2007)
• Associate Professor of Western Culture at QY Polytechnic University (September 2003 - August 2007)
• Director - Customer Complaint Division at College Pro North America (April 2002 - May 2003)

Education

• Masters in Innovation and Entrepreneurship, Entrepreneurship/Entrepreneurial Studies at HEC Paris1
• BA in International Studies at Huron College, Western University1

Adam Rice holds an MBA from HEC Paris and a BA in International Studies from Western University. He has extensive experience in the financial services industry, having founded several successful companies. In addition to his business ventures, Rice serves on the boards of Head Injury Rehabilitation Ontario and Goodwill Industries Ontario Great Lakes. He is currently a part-time professor at Fanshawe College's Lawrence Kinlin School of Business.1