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Adam Palczewski, MBA
VP EMEA @Lemma | Agency & Client Leadership, Sales, Marketing | Retail Media Expert, Programmatic DOOH CTV Specialist | ex-Philips ex-Doubleclick ex-Mindshare ex-Smartly
Adam Palczewski, MBA, is a seasoned professional with over 18 years of diverse experience in commercial leadership roles within Ad-Tech, agency, and brand advertiser sectors.
Currently serving as VP EMEA at Lemma, Adam specializes in leading Agency & Brand sales by providing clients with innovative Emerging Media & Programmatic Solutions in areas such as DOOH, CTV, and Retail Media.
Prior to his current role, Adam held notable positions at Google Doubleclick, Smartly.io, WPP's Mindshare, Publicis Groupe's Zenith & Performics, Havas, TJX, Philips, Very Group, and more, accumulating a wealth of expertise in media management, eCommerce, and digital transformation.
Adam is recognized for his skills in growing sales, brand building, stakeholder and team management, media & marketing strategy, planning and buying, as well as performance marketing across various channels like display, programmatic, search, social, Amazon media, and SEO.
In addition to his professional roles, Adam has also served as a judge for prestigious awards such as Accenture Tech Innovation Awards and DMA Awards. He has contributed as an expert to reports like 'Marketing on Amazon in 2020' by INNOVELL.
With a solid educational background including an MBA from the University of North Florida, Adam has also pursued studies in International Management, Business Administration, and Music Performance.
Adam has been associated with top organizations such as Lemma, TJX Europe, Smartly.io, Philips, Havas Media Network, Mindshare, The Very Group, Publicis Groupe, Crown Partnership, and The Arthur Wilbur Company Inc., exhibiting his remarkable leadership and strategic capabilities.
Throughout his career, Adam has demonstrated a passion for innovation by serving on advisory boards, mentoring startups, and sharing his insights at industry conferences.