Adam Mussa

Adam Mussa is the founder and CEO of Campaignware, a company headquartered in Sydney, Australia.1 He has a diverse background in digital marketing, with experience in social media, customer acquisition, product management, and project delivery at startup, agency, and enterprise levels.2

Mussa founded Campaignware in November 2017, creating a free software platform designed to help businesses create interactive digital content and grow their marketing lists.2 The company's mission is to empower businesses of all sizes to create authentic conversations with their audience, collect customer data responsibly and ethically, and regain control of their marketing data from social networks.1

In addition to his role at Campaignware, Mussa is also:

1. A workshop instructor at General Assembly, where he develops learning materials and teaches classes on topics such as product management, digital marketing, UX, and business idea validation.2

2. The former founder of Differential Experiences, a digital marketing consultancy where he helped clients achieve their online goals.2

3. An experienced professional who has worked with major brands and sponsors, including NRL, NBL, Rugby League World Cup, A-League, Western Bulldogs, Adelaide Crows, NAB, and TAB.2

Mussa's expertise lies in delivering innovative "fan-first" engagement solutions that capture leads, increase revenue, and provide fan insights to publishers, teams, and their sponsors.2 His platform, Campaignware, has been used by various high-profile clients, including major sporting organizations like beIN Sports, Eleven Sports / DAZN, and Sporting News.3

Adam Mussa's LinkedIn username is adam-mussa, as mentioned in the query.2