SGH Warsaw School of Economics

London School of Public Relations

Uniwersytet w Białymstoku

Marketing  -  E-commerce  -  Public Relations  -  Journalism

- Managing a team of digital specialists, jointly achieving set goals in key areas of digital marketing
- Creating budgets, strategies and marketing plans
- Cooperation with external partners such as advertising agencies and media
- Creating and implementing new programs and products, such as the first ever UNICEF subscription program on period poverty.

UNICEF Poland

Digital Marketing Manager

- Running e-commerce platform Envelo; preparation of marketing strategy, overseeing the Google Ads campaigns, running Facebook Ads campaigns, creating content for the blog, running social media profiles, preparation of e-mail campaigns , creating content and updating the company website in CMS, implementaion of UX changes on the website ; managing the budget
- Acquiring leads from offline events; press kit preparation and distribution, preparation of advertising brochuresand leaflets;
-  Acting as a spokesman; organizing press conferences; managing a team of three specialists.
- Professional Achievements: Increasing sales of products through the eCommerce channel year on year by optimizing campaigns , improving the path to purchase, successful TV campaigns, and increased brand awareness

Poczta Polska Usługi Cyfrowe

Marketing And Public Relations Manager

- Managing the media budget; implemented several nationwide and local campaigns which included advertising on the TV, Internet, radio, in the press and outdoor advertising;
- Collaboration in the development of strategies and implementation of new services (e.g. insurances and electric energy), which have the fastest growing sales volume. 
- Supervised the design of new company website;
- Coordination of tasks related to the preparation of letters and emails to clients;
- Coordination of marketing activities in the B2B area, which included budget planning and expenditure control, organization of events for the company's business clients, portfolio management, promoting the company among organizations and business associations;

Multimedia Polska S.A.

Marketing Communications Manager

- Lecturer at the postgraduate Public Relations studies;

Wyższa Szkoła Finansów i Zarządzania w Białymstoku

Lecturer

- Running the intranet platform, preparing correspondence for employees;
- Creating content and updating the company website in CMS;
- Press kit preparation and distribution;
- Administering internal company blogs (about sport and digital TV). The sports blog was the most frequently visited site on the entire intranet portal;
- Organizing integration parties, e.g. the annual football tournament for over 500 participants;
- Organizing press conferences;
- Coordinating the digital TV blog team;
- Administering the blog's fanpage on Facebook;
- Social media monitoring and networking;
- Preparing sponsorship contracts: sport and culture (I have appeared twice in independent films as part of cooperation with a film producer);

Senior Public Relations Specialist

-  Creating content for internal magazines - Asseco Poland S.A. and T4B, as well as Nowe Media Magazyn, a specialist magazine about marketing and PR;
- Supervising media relations and preparing advertisement campaigns for companies such as JanSport, Casio, Gorenje, Mazda, Orange;
-  CSR - co-organized with the Ministry of Labour a cycle of 18 training courses "How Good It Is to Be an Enterprising Woman!" aimed at occupational activation of women from regions with the highest rate of unemployment;
- Administering the official website of Poland's national football team - www.bialoczerwoni.com.pl - for the team's official sponsor, Orange (creating text and video content);

Nowe Media Group

Account Executive

- working for the largest newspaper in Białystok. Range of responsibilities: writing articles, organizing reader contests, updating the website;

Adam Gruberski