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Adam Friedler
Founder at Good Pharm
Adam Friedler is the CEO and co-founder of Good Pharm, a retail drugstore chain in Israel that focuses on providing quality products at competitive prices. His entrepreneurial journey began in 2009 when he sold sunblock through specialized vending machines, leading him to collaborate with Super-Pharm, a major pharmacy chain in Israel. This experience sparked his interest in the retail and pharmacy sectors, particularly regarding pricing disparities between production costs and retail prices.1
Under Friedler's leadership, Good Pharm aims to disrupt the traditional pharmacy market by offering a wide range of products—from household items to cosmetics—at significantly lower prices than competitors like Super-Pharm. The company has adopted a bootstrapping approach, emphasizing efficiency and organic growth through customer referrals rather than extensive marketing campaigns. As of late 2020, Good Pharm had expanded to 29 locations across Israel with a lean workforce of around 410 employees.1
Friedler holds a degree from Tel Aviv University and has previously worked in various roles, including Chief of Staff at Deloitte and teaching assistant at IDC Herzliya. His innovative strategies and commitment to fair pricing have positioned Good Pharm as a notable player in the Israeli retail pharmacy landscape.2
