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Edgar Blazona
CEO/Founder of MadeRight, a California inspired sofa brand. Previous founder of the "best online sofa" and DTC custom upholstery brand, BenchMade Modern, acquired by American Leather. Previous SVP of Quality at RH.
Edgar Blazona is a serial entrepreneur and furniture designer who is currently the CEO, Founder, and Designer of MadeRight CA, a luxury furniture company based in California.13 Here's an overview of his background and career:
Early Life and Career
Edgar Blazona's journey is quite unconventional. He was a high school dropout who turned his passion for design into a successful career.1 As a teenager, he began building his own furniture out of necessity when his first apartment at age 16 had no furnishings.1
Entrepreneurial Journey
Previous Ventures::
- Founder of True Modern, a wholesale furniture brand
- Founder of BenchMade Modern, a direct-to-consumer sofa brand which he later sold to American Leather1
Current Venture:: Edgar launched MadeRight CA in 2023, focusing on creating luxury, contemporary furniture made in California.24 The company emphasizes California craftsmanship and custom-made pieces.3
Design Philosophy
Blazona describes his approach as "California Luxury," drawing inspiration from his roots in the San Francisco Bay Area.3 He aims to create furniture that reflects the California lifestyle and ethos.2
Background and Influences
- Grew up in San Francisco
- Has a background in graffiti art and skateboarding culture2
- Self-taught in furniture design and manufacturing
Business Approach
Edgar is known for his "eye on the prize" mentality and focus on long-term business development.1 He values adding unique value to customers, as evidenced by his previous "Ask Edgar" program.1
Edgar Blazona's journey from a high school dropout to a successful serial entrepreneur in the furniture industry showcases his resilience, creativity, and business acumen. His latest venture, MadeRight CA, represents a culmination of his experiences and design philosophy.