Adam Fridman

Adam Fridman is an entrepreneur and business leader based in the Chicago area with a diverse professional background. He is the Founder and Co-Founder of ProHabits, a platform designed to help companies improve employee engagement through innovative digital marketing and behavioral science techniques.1

Professional Background

Key Professional Roles::

• Founder of Mabbly, a purpose-driven agency in Chicago1
• Co-Founder of ProHabits (since May 2017)1
• Contributing Writer for Inc. Magazine, TechCrunch, NBC News1
• Adjunct Professor at Illinois Institute of Technology1

Education and Credentials

Academic Qualifications::

• Bachelor's degree in Finance from DePaul University (1994-1999)
• Master of Science in Finance from DePaul University's Charles H. Kellstadt Graduate School of Business (2000-2003)1

Professional Philosophy

Fridman is passionate about purpose-driven work and transforming organizational culture. He believes that "brand is a reflection of culture" and advocates for companies to pursue purpose transformation. His work through ProHabits focuses on creating smart nudges that help companies achieve business outcomes by leveraging technology, behavior science, and digital marketing techniques.1

Notable Achievements

• Innovators for Good award recipient (April 2018)1
• Co-Author of "Science of Story" book, which became a top seller in workplace culture category1
• Podcast host exploring topics like employee experience, AI, and business growth23