Adam Deal

Adam Deal is the Senior Social Media and Digital Marketing Manager at Costa Coffee, the UK's largest coffee shop chain.3 He has demonstrated experience in social media marketing and has been involved in several high-profile campaigns for the company.

Professional Background

Adam Deal's role at Costa Coffee involves overseeing the company's social media and digital marketing strategies. He has been instrumental in developing and executing various creative campaigns that aim to engage customers and promote Costa Coffee's products.

Notable Campaigns

1. "Made a Little Better" Campaign: In April 2023, Deal was involved in launching a campaign that celebrated Costa Coffee customers by featuring their photos on digital billboards across the UK. This campaign aimed to highlight how Costa Coffee can make everyday moments better.1

2. Maple Hazel Range Promotion: In October 2023, Deal led a campaign to promote Costa Coffee's Maple Hazel range as an alternative to the ubiquitous pumpkin spice offerings. This included creating a "Pumpkin Blocker" Chrome extension and collaborating with illustrators to create social media content.2

3. Collaboration with TikTok Star: In November 2022, Deal worked on a partnership with TikTok creator Fin Draper to promote Costa Coffee's festive drinks range.6

Professional Approach

Deal's approach to marketing emphasizes customer engagement and creativity. He has stated, "Our customers are what make Costa Coffee what it is, and making their day a little better is what we love to do".1 This customer-centric philosophy is evident in the campaigns he has overseen, which often involve direct customer participation or focus on relatable, everyday moments.

Adam Deal is based in Luton, UK5, and his LinkedIn profile can be found under the username adam-deal-4a934055.34