Adam Bailey

Adam Bailey is currently the Strategic Partnerships lead at Extend, a company focused on improving the extended warranty and protection plan industry. He joined Extend after spending over three years at Affirm, where he contributed to developing consumer-friendly financial products for retail.12 His transition to Extend was motivated by a desire to address the challenges faced by consumers in accessing fair and transparent protection plans, which he identified through conversations with frustrated merchants and personal experiences with warranty claims.1

In his role at Extend, Bailey emphasizes the importance of creating accessible and consumer-friendly products, aiming to help retailers enhance their profitability while improving customer experiences.1 His background in fintech and retail partnerships equips him with the skills necessary to drive strategic initiatives that align with Extend's vision.

Bailey has also been recognized for his collaborative approach and commitment to innovation within the team environment at Extend, which he describes as passionate and dedicated to disrupting the warranty industry.1