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Ada Lien
Chief Executive Officer at LVMH Perfumes & Cosmetics
Ada Lien is the Chief Executive Officer of Fresh, a brand under LVMH Perfumes & Cosmetics. She was appointed to this position in November 2023, succeeding Anne Collinet.3
Professional Background
Before her role at Fresh, Ada Lien held significant positions in the beauty industry. Notably, she served as the Senior Vice President and General Manager for Origins at Estée Lauder Companies starting July 2020.1 Her experience spans various aspects of brand management and strategic leadership, making her a well-respected figure in the cosmetics sector.
Education
Ada Lien is an alumnus of Harvard Business School, where she honed her skills in business strategy and leadership.2
Leadership Style
She is recognized as a visionary brand strategist and an authentic leader, known for her commitment to sustainability and innovative marketing strategies.2 Her leadership approach emphasizes building strong brands while fostering a positive organizational culture.
In summary, Ada Lien's extensive experience in brand management and her recent appointment as CEO of Fresh position her as a key player in the beauty industry, particularly within the luxury segment of LVMH.
