Abdellah Mellouk

Abdellah Mellouk is a digital leader with a wealth of experience in Social Media, Content, Digital Media, Influencer Marketing, Omnichannel, and 360 Marketing.

He has worked with various brands globally, regionally, and locally, crafting strategies to enhance engagement and boost ROI online.

Currently, he is dedicated to shaping and executing the global Consumer Experience strategy for Origins under the Estée Lauder Companies.

Abdellah's educational background includes a Master's Degree in Marketing and project management from Université Paris - Val-de-Marne, a Master's degree in Communication from ECS Paris, a Bachelor's Degree in Communication from Université de Metz, and a diploma in Techniques de commercialisation from Université Nancy 2.

In his professional journey, Abdellah has held leadership roles such as Vice President of Global Consumer Engagement & Experience, Executive Director of Global Consumer Marketing & Engagement, and Director of Global Consumer Marketing & Engagement at The Estée Lauder Companies Inc.

He has also contributed his expertise as the Head of Digital & Consumer Marketing EMEA at M.A.C Cosmetics, as well as in various digital management roles at L'Oréal, Fnac, and Groupe Clarins.

Abdellah Mellouk started his career as an Online Journalist at Mike Koedinger, demonstrating a versatile professional background.

His experience spans a wide array of digital and consumer-focused areas, showcasing his strategic mindset and ability to drive impactful initiatives in the digital landscape.