Abdellah Mellouk

Abdellah Mellouk is a seasoned marketing executive currently serving as the Vice President of Integrated Marketing at David Yurman. Here are some key points about his background and experience:

Experience

• VP, Integrated Marketing at David Yurman: He leads high-profile business growth, global brand campaigns, revolutionary product launches, and strategic partnerships across beauty, technology, and lifestyle.1
• Head of Digital & Consumer Marketing EMEA at M.A.C Cosmetics (The Estée Lauder Companies Inc.): From June 2015 to June 2018, he was based in Paris and led the development of the brand marketing ecosystem for the EMEA region, focusing on consumer engagement, social/digital marketing, and optimizing go-to-market performance.1
• Global Senior Digital Project Manager at Armani (L'Oréal): From January 2011 to December 2013, he managed the development of the Armanibeauty.com website, content creation for various campaigns, and supported regional teams in implementing global digital plans.1
• International CRM & Digital Project Manager at Thierry Mugler (Groupe Clarins): In 2008, he developed an online loyalty program, managed eblasts, and updated social media accounts for Thierry Mugler.1

Education

• Master's degree in Marketing and Communications from Université Paris - Val-de-Marne (Paris XII).1
• Master's degree in Communication from ECS Paris (European Communication School).1
• Bachelor's degrees in Business/Commerce and Communication from UFR Arts, Lettres et Langues - Nancy (Université de Lorraine) and Université de Metz, respectively.1

Skills and Certifications

• He has multiple honors for his digital strategies and campaigns.
• Certified as a Gallup Strength Finders Trained and a Meta Certified Creative Strategy Professional.1

Approach and Philosophy

• Abdellah Mellouk is driven by the mission of creating authentic and meaningful connections with consumers.
• He believes in the power of big ideas, the ability of passionate people to bring them to life, and the positive impact ideas can have on the world.
• He thrives on inspiring teams and nurturing distinctive ideas through curiosity, diverse thinking, and empowerment.1