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Ad Terlouw
Principal Designer at Backbase
Ad Terlouw is a passionate UX designer based in Amsterdam, with a broad range of experience in visual and user experience design since 2006.
Throughout his career, Ad has worked with renowned clients like Hertog Jan, Nike, Greenwheels, and LOI, honing his skills in visual design, presenting, processes, and interdisciplinary collaboration.
In 2015, he transitioned to Clay as a UX designer, focusing on product design and leading the creation of innovative digital products that streamline access control by understanding both technology and end-user needs.
Ad excels in taking designs from initial sketches to polished front-end delivery, enjoying the process of smart and consistent work while staying open to new ideas and feedback.
His educational background includes studying at Ashram College and completing a bachelor's degree in communication & multimedia design, specializing in visual design, interaction design, user experience, and prototyping at Willem de Kooning Academy Rotterdam.
Ad Terlouw has held key positions like Principal Designer and UX Designer at Backbase, Design Director at The Valley, and Visual Designer at Info.nl, showcasing his expertise and commitment to driving impactful design solutions.
