Accelerator Hsien Naidu

Accelerator Hsien Naidu is a seasoned professional with over 20 years of experience in growing brands and assisting entrepreneurs regionally through franchising, branding, and Intellectual Property Management across various industries. Recently, he has shifted focus towards Business Process Transformation to enhance efficiency and profitability in businesses. His core expertise lies in collaborating with business owners to develop robust management solutions for sustainable growth. Accelerator excels in understanding client needs and believes in empowering business owners with the right tools and information for strategic decision-making.

He advocates a long-term strategic approach and emphasizes the importance of businesses maintaining standards, tracking progress, and ensuring compliance for success. Accelerator's areas of specialization include franchise and joint venture growth, as well as leveraging data, benchmarking, and automation for sustained business development. He is currently serving as the CEO at TreeAMS Pte Ltd and has held key positions in renowned organizations such as the Singapore Franchise Training School, Astreem Consulting Pte Ltd, and Luxasia Pte Ltd. Accelerator's educational background includes a Masters in Marketing, Economics, and Marketing from the University of Auckland, along with GCE O Levels from PLMGS.