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Yashwin Naidu
Performance Director, KPI Media
Yashwin Naidu is the founder and CEO of KPI Media Pte Ltd, a performance marketing agency based in Singapore.13 He founded the company in 2020 during the height of the COVID-19 pandemic.23 Prior to starting KPI Media, Naidu was a regional performance manager at one of the world's largest global agencies and was actively involved in Singapore's start-up ecosystem.3 He had previously founded and sold another company before establishing KPI Media.3
Under Naidu's leadership, KPI Media has grown rapidly:
- The company crossed SG$1 million in annual recurring revenue (ARR) in less than 3 years.3
- It has won awards such as the 'Local Hero' award for "Media Agency of the Year" at MARKETING-INTERACTIVE's AOTY Awards 2023.3
- KPI Media has become a partner of major platforms like Meta, TikTok, LinkedIn, Microsoft, and Google.3
Naidu's vision for KPI Media was to create an agency dedicated to scaling venture-backed startups, focusing on delivering world-class performance marketing strategies.3 His experience and insights have helped the company attract high-growth startups as clients and establish itself as one of Singapore's leading media agencies.3
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