Abigail Forsyth

KeepCup, Managing Director

Abigail Forsyth is the Co-Founder and Managing Director of KeepCup, a company that pioneered the reusable cup movement.1 2 She founded the company in 2008 with her brother Jamie Forsyth in Melbourne, Australia, driven by a vision to reduce single-use plastic waste and promote sustainability.1

Career and Achievements

Abigail has been leading the global reuse movement for over 15 years through her work with KeepCup.2 Under her leadership, KeepCup has grown into a global brand, with its products available in 75 countries worldwide.1 The company's success has contributed significantly to diverting billions of disposable cups from landfills.1

In recognition of her contributions to sustainable design and environmental efforts, Abigail was awarded the Medal of the Order of Australia in the General Division for "outstanding service".1

KeepCup's Impact

KeepCup's first product release in 2008 was met with immediate success, selling 1,000 cups on the first day.1 The company's products are designed to be both functional and aesthetically pleasing, fitting perfectly beneath espresso machine heads and providing an enjoyable drinking experience.1

Personal Philosophy

Abigail's approach to business is rooted in creating products that people love to use, combining sustainability with quality, aesthetics, and user experience.1 She believes that if people enjoy using something, they'll continue to use it, which is crucial for promoting reusable products.1