Abhishek Shrivastava

Abhishek Shrivastava is the Vice President of Product Management at LinkedIn, where he leads initiatives focused on LinkedIn Marketing Solutions. His role involves overseeing the development of products that assist B2B marketers in connecting with potential buyers, reaching new audiences, and navigating challenges such as long purchase cycles and evolving privacy regulations.2

Professional Background

• Current Position: VP of Product Management at LinkedIn, responsible for the advertising platform and marketing solutions.
• Previous Experience: Abhishek has a robust background in product management, having worked at major tech companies including Twitter, Amazon, Adobe, and Yahoo!. He has also founded a startup called Unboxed, showcasing his entrepreneurial spirit.2
• Expertise: His expertise spans various domains including personalization, marketplaces, and monetization strategies. He has led product and engineering efforts for both consumer and enterprise products.2

Education and Certifications

Abhishek holds certifications such as "Becoming an AI-First Product Leader" from LinkedIn, which reflects his commitment to integrating AI into marketing strategies.1

Contributions to LinkedIn

At LinkedIn, Abhishek has been instrumental in implementing AI technologies to enhance marketing effectiveness. For instance, he has contributed to the development of AI Copy Suggestions aimed at helping marketers create content more efficiently. This tool utilizes advanced AI models to generate ad headlines and copy tailored to specific marketing objectives.2

Overall, Abhishek Shrivastava's leadership at LinkedIn exemplifies a blend of technical expertise and innovative thinking in the realm of product management within the marketing sector.