Abhinav Agarwal

Abhinav Agarwal is the co-founder of Crossbeats, a prominent D2C (Direct-to-Consumer) consumer tech brand based in India.1 He is an experienced entrepreneur and business leader with expertise in brand building, growth marketing, finance, and strategy.2

Professional Background

Abhinav co-founded Crossbeats in July 2015 with his brother Archit Agarwal.2 The company started with an initial investment of Rs. 5 lakh and has since grown to become a successful bootstrapped venture in India's consumer electronics market.2

Prior to founding Crossbeats, Abhinav held several positions in finance and strategy:

• Finance Manager External Manufacturing at Mars (January 2017 - October 2018)
• Global Finance and Strategy Manager at Mars (March 2015 - December 2016)
• Sales Finance at Campbell Soup Company (August 2014 - March 2015)
• Corporate Finance Treasury at Campbell Soup Company (December 2011 - August 2013)1

Education

Abhinav holds a Master's degree in Business Administration and a Bachelor's degree in Electrical Engineering.3

Crossbeats

Under Abhinav's leadership, Crossbeats has achieved significant milestones:

• Pioneered the development of personal audio gadgets in 2016
• Launched their first wireless earphones in 2016-17
• Sold a million units of their products in 2022
• Shipped 60,000 units in January 2023
• Partnered with Amazon, processing 800-900 orders daily with an average order value of Rs. 4,0002

Expertise and Vision

Abhinav is recognized as a D2C expert and thought leader in the consumer tech space. He focuses on:

• Building India's "coolest D2C consumer tech brand" for the emerging youth market
• Leveraging data-driven insights and market trends
• Implementing innovative strategies to maximize revenue and customer engagement
• Sharing knowledge through LinkedIn posts, articles, and live sessions1

Abhinav and his team at Crossbeats are currently eyeing expansion into South East Asia and the Middle East markets.4