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Abhi Vyas
Brand Builder - Growth Driver - Digital Transformation - CRM, Product Marketing, Loyalty & Retention - Faculty, Mobile Marketing - Southern Methodist University - Vice President Marketing - Telecom, Media, Advertising -
Abhi Vyas is a seasoned marketing professional currently working at Verizon Wireless in the role of Marketing, Digital Personalization, and Analytics.2 With over a decade of experience in digital marketing, Abhi has established himself as an expert in driving results and delivering innovation in the mobile marketing arena.1
Professional Experience
At Verizon Wireless, Abhi is responsible for:
- Managing Digital Marketing
- Overseeing Personalization initiatives
- Leading Lead Generation efforts
His focus is on implementing innovative strategies to drive top, middle, and lower funnel programs using web media intelligence, analytics, customer experience, and behavioral targeting technologies.12
Expertise and Contributions
Abhi Vyas is known for:
- Being a pioneer of SoLoMo (social, local, and mobile) marketing strategy1
- Frequently speaking about disruptive mobile technologies and their application in brand engagement and customer satisfaction1
- Serving as an adjunct instructor of Mobile Marketing at Southern Methodist University (SMU)12
- Co-organizing a Meetup group on Mobile Marketing & Strategy in Dallas12
Additional Roles
Beyond his primary position at Verizon Wireless, Abhi holds several other roles:
- Advisory Board Member for The Future of Work at SMU2
- Advisor for the Innovation Advisory Council at Brand Innovators Labs2
- Faculty member at Southern Methodist University, teaching Mobile Marketing: Strategies, Tactics & Tools2
Abhi Vyas is a performance-driven and metric-based marketing leader who brings a wealth of experience and innovation to the digital marketing landscape.2
