Abhay Singh

Abhay Singh, Performance Marketing Manager at Vedantu

Abhay Singh is a Performance Marketing Manager at Vedantu, an online tutoring platform. He has over 12 years of experience in digital marketing, specializing in areas such as SEM, Google AdWords, mobile app marketing, web analytics, and application performance management (APM).1

Some of Abhay's key responsibilities at Vedantu include:

• Handling performance marketing campaigns for test prep, tuitions, and early learning categories
• Managing a yearly budget of around ₹70 crore
• Managing app and web campaigns with over 4x return on ad spend (ROAS) for tuitions and test preps1

Prior to Vedantu, Abhay held positions at various companies, including:

• Senior Digital Marketing Associate at GuestHouser (July 2014 - January 2017)
• Software Engineer at SRV Web Solution Pvt Ltd (July 2012 - June 2014)1

Abhay holds a Bachelor of Technology (B.Tech.) degree in Information Technology from Dr. A.P.J. Abdul Kalam Technical University.1 He is also a Google Analytics Certified and Google AdWords Search Certified professional.1