Massachusetts College of Art and Design

Co-Founder at Racket

Going deep on a complex UI with profound cultural and legal implications. Syndio promotes fairness in the workplace by helping companies analyze and improve on equal pay, pay policy, representation, and career paths for women and underrepresented minorities. You can't fix something if you're not measuring it, and it turns out that it's really really important how you do that measuring.

Syndio

Principal Designer

Product Design Consultant

Consulting and product prototyping for companies like Bose and Commure.

All Turtles

Design/UX

A SwiftUI desktop/mobile app and WebRTC platform for audio communication across collaborative remote teams. Sort of like a version of Slack you can use with both your fingers AND your voice. I co-designed the product, collaborated on UI development, developed and implemented the brand, and wrote our patent, along with everything else at a small startup. We designed, prototyped, and implemented a number of cutting edge audio user experiences like multi-channel recording and playback, multi-modal conversations (speech to text and vice-versa), proximity muting, spatial audio, predictive VOIP connections, and augmented mute.

Racket

Co-Founder

Led UX on a revolutionary new shoe customizer for Under Armour that lets customers put literally anything on a sneaker. Photography, repeating patterns, typography, and an endless choice of colors. 
• http://uaicon.com
• Traditional wireframes and interactive prototyping
• Extensive user testing and iteration
• Managed several UX contributors and coordinated across a large agency team
• Interfaced with a large client team on a daily basis

Big Spaceship

UX Director (Freelance)

Designed and built MVP for a sales optimization product that improves fit between salespeople and prospects. 
• Brand development including logo, marketing website, business cards, and product design
• UX, design, and front-end implementation (Angular JS)
• Technical product management
• User and customer research
• Sales and investor presentations

Opticlose

Invented the idea of instant giving and built out the MVP of our first product: the "Dollar Button" for one-tap giving on websites, email, Twitter and Facebook.
• Brand development including logo, business cards, and product design
• UX design and front-end implementation (Angular JS) of product
• User, customer, and market research
• Investor and advisor presentations
• Press kit

Tapraise

Role:
• Creative director responsible for the Patch brand, products, and marketing
• Partnered closely with C level product, engineering, and marketing leaders at Patch 
• Managed a 6-10 person product design team
• Oversaw design and copy of an additional 6-8 person marketing team
• Collaborated daily with Patch CEO and senior execs
• Presented regularly to CEO and board of AOL

Projects led:
• Complete strategic redesign/pivot and implementation of the core product. Cross-platform, mobile first. Functioned as head of product, collaborating with every department and presenting to hundreds of people across the company nationally at each stage.
• Conception, product design, and brand design of a new credit card-based loyalty service
• Agency selection and design oversight for a new fundraising product
• Ethnographic, usability, and audience segmentation research
• Patch brand voice (copy style guide) for product and marketing
• Patch visual design style guide for product and marketing
• Writing and direction for product promotion videos

Patch.com

Executive Creative Director

Taught digital campaigns and platforms, mobile campaigns and platforms, and product creation/extension. Classes were centered around the meaning and value of brand, and include concepting, critique, and portfolio development.

Miami Ad School

Teacher

Role:
• Overall strategic and creative lead for the ClearChannel radio account
• Managed and mentored team members assigned to the account from the strategic plan-
ning, interaction design, visual design, content strategy, research, and technology groups
• Collaborated regularly with ClearChannel executives and major investors

Projects led:
• Led the 20 person team dedicated to strategy, design, and launch of a new digital radio
product (I Heart Radio).
• Cross platform interaction design and visual design (web, iOS, Android, Blackberry)
• Content strategy
• Social media integration strategy
• Advertising monetization strategy

HUGE Inc.

Associate Experience Director

Role:
• Led an 11 person interaction design group dedicated to the 100+ person Verizon account
• Partnered with the client to provide strategy, research, and design for hundreds of projects a year

Key projects led:
• Cloud-based integrated messaging, contacts, calendar, and media management (web and mobile)
• Customized Verizon-themed implementation of Android
• E-commerce vision (video and interactive prototype)
• E-commerce redesign
• My Verizon redesign and mobile app
• Cross-platform cloud services vision piece (user journey videos)
• Wristband wireless health monitor
• Video calling (web, Android)

Other notable projects led at R/GA:
• HBO.com complete redesign
• Nike women product launch
• Acuvue.com complete redesign
• Zyrtec.com brand launch
• Baby.com SMS birth announcements

R/GA

Interaction Design Director

Led the specification and development of the company’s key products including a social networking platform and a marketplace for music licensing. Managed the creative team in New York, overseeing 4-7 designers and developers serving POPstick’s anchor clients, Microsoft and Virgin HealthMiles (now Virgin Pulse).

POPstick, Inc.

Director of Innovation and User Experience

Taught an interdisciplinary course for designers and developers intended to build collaboration skills between roles in an interactive production environment. Rewrote the curriculum entirely, covering information architecture, design, branding, and web application development.

Massachusetts College of Art

Instructor - Design for Interactive Communication Program

I was a co-founder of this ten-person website and web application design shop. We served the Boston high-tech industry as well as non-profits and educational organizations. Our projects received recognition from AiGA, iD Magazine, The New York Festivals, and How Magazine. New Tilt was acquired in 2006 by regional web app development shop Bridgeline Digital. Client highlights include Smithsonian Institution, Dana Farber Cancer Institute, Boston’s Logan Airport, MIT, RSA Security, and Families of September 11.

New Tilt, Inc.

Director of User Experience, Co-Founder

Starting as the only web designer, and was part of RainCastle’s growth from a 4 person design shop to a 35 person web shop. Responsible for information architecture, interface design & prototyping, graphic design, animation, web development, and usability testing.

RainCastle Communications

Experience Design Director

Responsible for the architecture, interface design, and development of web projects for the music industry, including our flagship web property, an online community for musicians.

Abel Lenz