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Abigail Kalter
Integrated Marketing at Casper
Abby Kalter is a customer-centric integrated marketing professional with extensive experience in e-commerce and retail.1 She previously worked at Casper as Sr. Marketing Manager, Integrated Marketing from March 2017 to September 2019.1 In this role, she led brand marketing strategy for new product launches, seasonal promotions, partnership activations, and new store openings.1
Currently, Abby Kalter is the Founder of Prepping for Peanut, a personalized baby prep concierge service she started in September 2019.1 The service aims to make nesting a stress-free, confusion-free, and clutter-free experience for expectant families.1
Prior to her time at Casper, Abby held various positions in marketing and retail, including:
- Marketing Manager, Head of Customer Strategy at Material World Co (2015-2016)1
- Fashion Operations and Marketing Coordinator at Material Wrld (2014-2015)1
- Store Manager at HATCH Collection (2013)1
- Store Manager at Yumi Kim (2013)1
- Executive Development Trainee at Macy's (2011-2012)1
Abby Kalter holds a Bachelor of Science in Retail Management and Marketing Management from Syracuse University's Martin J. Whitman School of Management.1