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    Abigail Kalter

    Integrated Marketing at Casper

    Abby Kalter is a customer-centric integrated marketing professional with extensive experience in e-commerce and retail.1 She previously worked at Casper as Sr. Marketing Manager, Integrated Marketing from March 2017 to September 2019.1 In this role, she led brand marketing strategy for new product launches, seasonal promotions, partnership activations, and new store openings.1

    Currently, Abby Kalter is the Founder of Prepping for Peanut, a personalized baby prep concierge service she started in September 2019.1 The service aims to make nesting a stress-free, confusion-free, and clutter-free experience for expectant families.1

    Prior to her time at Casper, Abby held various positions in marketing and retail, including:

    • Marketing Manager, Head of Customer Strategy at Material World Co (2015-2016)1
    • Fashion Operations and Marketing Coordinator at Material Wrld (2014-2015)1
    • Store Manager at HATCH Collection (2013)1
    • Store Manager at Yumi Kim (2013)1
    • Executive Development Trainee at Macy's (2011-2012)1

    Abby Kalter holds a Bachelor of Science in Retail Management and Marketing Management from Syracuse University's Martin J. Whitman School of Management.1

    Highlights

    Mar 15 · builtinnyc.com
    Brand Marketing & Communications Specialist - Casper | Built In NYC
    Abigail Kalter Email Address (Casper) - Anymail Finder
    Jan 1 · bailyhancock.com
    Work with Baily — Overlap Collective
    How $300 million mattress startup Casper is shaking up advertising

    Related Questions

    What are some of the key marketing strategies Abby Kalter implemented at Casper?
    How did Abby Kalter's role at Casper evolve over time?
    What inspired Abby Kalter to start Prepping for Peanut?
    Can you share examples of successful campaigns Abby Kalter led at Casper?
    What challenges did Abby Kalter face while transitioning from Casper to Prepping for Peanut?
    Abigail Kalter
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    Location

    Greater New York City Area