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Abbie Weiss
VP of D2C & Brand Platforms at L'Oréal USA | x Demandware/Salesforce
Abbie Weiss is a seasoned D2C eCommerce Business & Technology Leader with a strong educational background in BA Psychology from Colorado College and an MBA in Marketing and Consumer Engagement from the University of Denver - Daniels College of Business.
Abbie has held various significant roles in top organizations, including L'Oréal where she served as the Vice President for D2C eCommerce and Brand Platforms, Assistant Vice President for eCommerce Acceleration, Director of eCommerce Strategy & Innovation for the LUXE Division, and Director of Global Client Services & Customer Success. She also contributed her expertise at Bazaarvoice as an Advisory Board Member.
With a wealth of experience in customer success, marketing, and digital strategies, Abbie has worked at notable companies such as INTURN, Demandware (a Salesforce company), Paperless Post, Pod1, Blue Moon Works, Inc., and the Mobile Marketing Association.
Abbie's diverse professional background includes roles like Digital Marketing Manager, Account Director, and Senior Digital Marketing Strategist, showcasing her adaptability and expertise across multiple areas within the eCommerce and digital marketing landscape.
Having experience as a Communications Assistant at Gamma Phi Beta International Sorority and a Partnership Marketing Coordinator at Frontier Airlines, Abbie has a holistic understanding of marketing, customer engagement, and brand development, making her a well-rounded professional in the field.