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Aaron Wolfe
Social Marketing Director - Social Media Strategy - Team Management - Experiential Marketing - Branding & Promotions
Aaron Wolfe is currently the Senior Manager of Social Media, Influencers, and Public Relations at At Home Group Inc., a position he held from May 2021 until July 2022. In this role, he was responsible for developing and executing strategies across social media channels, overseeing influencer campaigns, and managing public relations initiatives. His efforts led to significant increases in engagement metrics and brand visibility, including achieving over 20 million impressions through influencer campaigns and a 111% increase in average clicks on social media platforms during FY22.1
Before joining At Home Group Inc., Wolfe founded Wolfe Pack Creative Concepts, a consulting firm specializing in social media strategy and content creation. He has extensive experience in the travel and retail industries, having previously worked as a Senior Social Media Community Manager at American Airlines, where he managed substantial engagement and revenue-generating campaigns.1
Wolfe is recognized for his strategic thinking in social media marketing, community management, video production, and experiential marketing. He has collaborated with well-known brands like Fossil and American Airlines, contributing to successful campaigns that significantly boosted brand awareness and customer engagement.1
His educational background includes studies at Texas Christian University, which complements his practical experience in the field.1
