Aaron Wisniewski

Aaron Wisniewski is a multifaceted professional who has seamlessly blended his culinary background with a passion for science and innovation to become a trailblazer in the flavor and aroma industry.

As the Founder and CEO of Alice & the Magician, Aaron has revolutionized the flavor experience by offering a range of natural and water-soluble flavors for food and beverage applications.

With a history of successful company and product launches under his belt, Aaron has also made significant contributions as a flavor and product designer to niche CPG brands in the beverage and body care sectors.

His entrepreneurial journey includes founding OVR Technology, where he spearheaded the development of digital smell technology for health, entertainment, and marketing purposes.

Aaron's educational background includes studying Culinary Arts/Chef Training at the New England Culinary Institute and design at the Savannah College of Art and Design.

Throughout his career, Aaron has held various leadership positions, such as CEO/Founder of Guinep NA beverage co, Alice and the Magician, and OVR Technology, as well as serving as a Private Bar/Restaurant consultant and holding roles like Executive Chef and Bar Manager at renowned establishments.

Currently, Aaron is focused on promoting physical and mental well-being through a new line of nonalcoholic cocktails enriched with functional benefits, showcasing his commitment to flavor, function, and culture in both his professional and personal endeavors.

Driven by curiosity, creativity, and a desire to connect, Aaron approaches each day with a mission to enhance people's lives through innovative and impactful experiences.