Aaron Noveshen

Aaron Noveshen is the founder of The Culinary Edge, a renowned food & beverage innovation firm that offers strategic, culinary, and operational solutions to various companies in the industry.

He has worked with prominent clients such as Starbucks, Sweetgreen, McDonald's, Hyatt, and AMC Theaters, among others, and has co-created over 25 global and local restaurant brands.

Aaron is the driving force behind TCE Ventures, which introduced Starbird Chicken, a successful self-operated concept that garnered critical acclaim and multiple locations including SFO and Levi's Stadium.

Additionally, he is the co-founder of Pacific Catch, a notable WestCoast Fish House with a strong presence in Northern California, where he contributes to the brand's innovation and strategic direction as a board member.

Committed to the industry, Aaron serves as Director Emeritus of the California Restaurant Association and has previously chaired the board of the California Restaurant Association Foundation, demonstrating his leadership and dedication to the culinary field.

His expertise spans various areas such as business strategy, brand development, menu engineering, consumer research, and restaurant operations, making him a highly sought-after figure in the food and beverage sector.

Aaron's educational background includes a BS in Business Administration from the University of California, Berkeley, Haas School of Business, providing him with a strong foundation in business principles to complement his culinary and operational skills.