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Aaron Bisman
Vice President, Audience Development at Sesame Workshop
Aaron Bisman is an accomplished leader in media, cultural, and entertainment brand management with a strong background in organizational development, digital strategy, marketing innovation, arts and culture program design, event production, and change management.
His expertise lies in leading creative and collaborative teams to make a significant impact, emphasizing the integration of program and marketing best practices to drive mission and revenue.
Currently, serving as the Director of Brand, Sales, and Marketing at Jazz at Lincoln Center, Aaron has a remarkable 18-year career building audiences for emerging and under-exposed artists and organizations.
Prior to his role at Jazz at Lincoln Center, he worked as a freelance strategist, specializing in uncovering new audiences and developing marketing and business plans for various digital media, children's television programs, startups, artists, and applications.
Some of Aaron's career highlights include raising over $10 million in funding, expanding Jazz at Lincoln Center's digital audience by one million within 18 months, discovering and managing Matisyahu leading to a record deal with SONY/EPIC and sales of 1.2 million albums, as well as being featured in prestigious media outlets like The New York Times, Billboard, Pitchfork, The Washington Post, NPR, and CNN.
Aaron pursued his education in Music Business, earning a Bachelor's degree from New York University and studying at the Hebrew University of Jerusalem.
He has held various key positions in organizations, including Vice President of Audience Development at Sesame Workshop, Consultant at Business & Strategy Consulting, Director of Brand, Sales, and Marketing at Jazz at Lincoln Center, Director of Audience Development at Jazz at Lincoln Center, Co-Founder of Six Points Fellowship, Co-Founder of JDub, and Director of Street Marketing & Promotions at Ropeadope.