Paul Nicholson is a seasoned brand marketing executive with extensive experience in developing successful marketing and advertising programs for startups and large global organizations. He has worked for companies such as Motorola Mobility, Tetley Tea, and Tofutti, with a proven track record of improving market performance, strengthening product positioning, and creating year on year revenue growth. His expertise includes driving strategic marketing efforts, defining corporate and brand strategic marketing direction, and managing business financials to reduce costs and improve margins. Nicholson is a creative thinker and has designed and managed broad and niche brand marketing ad campaigns while streamlining internal marketing processes and providing consistent messaging. His leadership skills in managing cross-functional teams that outperform are remarkable. He is recognized for his results-focused action plans and superior leadership of complex marketing programs. Nicholson is also an Amazon Shift Operations Manager. He specializes in direct-to-consumer marketing and brand building, B2B marketing planning and execution, and strategic and brand/product positioning. He is a consumer advocate and voice of the consumer/customer with experience in small and large marketing A&P budget management, creative out-of-the-box thinking, and brand marketing in consumer packaged goods and consumer electronics. To contact Paul Nicholson and learn more about his approach to brand marketing and promotions, reach him at paul.andrew.nicholson@gmail.com.