Uppsala University

The University of Sheffield

Nanjing University

CMO at Näktergal  -  Co-founder at WIFTN  -  Fintech panel Moderator

Skills: Digital Strategy · Social Media Communications · Interpersonal Skills · Leadership · Team Leadership · Performance Marketing · Goal Setting · Content Marketing · Branding & Identity · Campaigns

Näktergal

Skills: Digital Strategy · Social Media Communications · Goal Setting · Content Marketing

WIFTN - Women in Fintech Network

Co-Founder

Podcast Host

Head Of Partnerships

As a Brand Manager, I shaped the brand identity, crafting a holistic strategy aligned with business goals. Defining our brand's essence ensured seamless representation across channels. Managing visual elements, I cultivated a cohesive identity.

Beyond strategy, I crafted compelling messages, engaging the audience through diverse channels. Collaborating seamlessly, I integrated our brand identity into authentic campaigns.

Understanding the market meant adapting strategies based on insights, navigating competition, and ensuring a customer-centric approach.

Maintaining brand guidelines and building strategic partnerships enhanced visibility and credibility. Metrics measured the impact of initiatives, and budget management optimized resources.

In leadership, I fostered a collaborative and results-driven environment. My actions played a pivotal role in our brand's image and reputation, contributing to differentiation and business success. My unwavering dedication ensures customer trust, fosters loyalty and expands market share.

Instantor was acquired by Tink, I worked at Instantor before the acquisition took place.

Tink

Instantor acquired by Tink - Brand Manager

Instantor acquired by Tink - Marketing Project Manager

Responsible for project managing rebranding, helping to build the content creation engine and social media strategy.

Instantor acquired by Tink - Communications and Events Consultant

I produced and managed event social media content and strategy for one of Stockholm's favorite coworking spaces. I created engaging and interactive content such as flyers, postings, facebook posts. 

Responsibilities included building partnerships and collaborative relationships for marketing for Impact Hub's events, plus events for our partners and members, through facebook, eventbrite and meetup; I was responsible for communicating events to over 3000 members.The communications management, both internal and external, was according to global branding guidelines. Reported directly to the CEO with metrics, effective growth strategies, and recommendations.

Event Planning and Curation

Created, marketed and project managed a platform around the Sustainable Development Goals.  The platform connecting people around issues because everyone experiences and perspectives are valued. The platform was featured both as a Sthlm Tech Safari event and part of the Sthlm Act.

Impact Hub Stockholm

Event Lead

Responsible for developing and executing a comprehensive marketing strategy mainly through social media and creating blog content.

Worldfavor AB

Communications Intern

Major role in creating a great experience for the members and guests of the Impact Hub Stockholm. The first point of contact in the space to ensure guests and members are welcomed and empowered to make their business a success. The person everyone in the community knows as the ‘to go to’ person whether it’s online or offline. Knowledge of members who work in different areas and connect them to each other in order to facilitate a vibrant community. Involved with events planning, marketing and quality assurance.

Host and Event Intern

Student studying sustainable development, with a particular focus on solar energy policy and food waste management.

Student Reading Sustainable Development

Foreign language expert, primarily engaged with developing the communication skills of middle school students in China.  The fundamental objective of this role was to foster the development of skills that would enable students to utilise their language skills in an appropriate and proper manner.

Xiamen Middle School

Foreign Language Expert

Teaching a classroom of students is a big challenge. You must command the attention of your pupils whilst keeping lessons interesting and fun. When you teach abroad, you are as much an ambassador of domestic culture as you are an academic instructor.  Teaching in China has taught me a wide range of skills, there are the obvious ones that include patience and an ability to succinctly express ideas but teaching has also helped to provide me with greater insight into different approaches to problem solving, an ability to approach challenges in a unique way, and bring a different way of thinking to the table.  Teaching in such a diverse environment has taught me how to quickly flex and adapt to different and sometimes difficult situations.

Sesame Street English

Teacher

Created copy, responsible for social media marketing, created user guides, liaising with customers, active role in improving software usability and function, translation work, developed more comprehensive marketing strategies,  first point of contact for partners in the UK.

Yardi Technology Limited

Marketing Coordinator

Assisted in the creation and distribution of marketing materials.  Performed analysis of marketing and sales data.  Analysed competitor products, marketing materials and sales patterns.  Prepared presentations.  Developed an understanding of CRM and entered new contact information into CRM system.  Provided support in social media marketing efforts.  Researched marketing strategies, competitors and potential clients.

Epitomy Solutions Ltd

Marketing Intern

Integral part of a committee of 15.  Facilitated increasing membership levels by 200% through improved strategy and clear communication. Negotiated deals to generate sponsors for the society. Planned and designed a new society website.

University of Sheffield Chinese Society

IT Manager

Elected and entrusted by my peers to care for their wellbeing and to be the first point of contact between Sheffield University and my fellow Sheffield students. I attended committee meetings and provided student support.

Sarah Kok