Geoff Seper

Geoff Seper is a data and results-driven retailer with over 20 years of experience in customer-centric Marketing and Merchandising.

Throughout his career, Geoff has excelled in developing, launching, measuring, and selling marketing and retail insights platforms for Retailers and their CPG partners.

His expertise spans across strategic business planning, Customer Relationship Management, Loyalty marketing, Promotions and Marketing, Shopper insights, P&L management, Joint Business Planning, and leading teams.

Some notable achievements include developing a variably printed direct mail vehicle that significantly increased sales and redemption rates, growing CPG engagement in Customer Specific Marketing programs, and driving incremental revenue through targeted marketing strategies.

Geoff holds an MBA in Marketing and Strategy from the University of Minnesota - Carlson School of Management, a B.A. in Economics with a focus on Marketing from St. Olaf College, and completed his high school education at Wayzata High School.

His professional journey includes roles such as Director of Sales at Retail Solutions Inc., Vice President Sales at JL Buchanan, VP - Retail Business Development at Eversight, Vice-President of Customer Marketing at Symphony EYC, President at Power On Marketing, VP of Client Services at Penn Garritano, Marketing Manager at Target, and various positions at Fingerhut.

Geoff approaches his work with a collaborative mindset, building strong relationships and negotiating effectively to drive business growth and success.