University of Nevada-Las Vegas

Yale University

Director Customer Marketing at American Express

Verizon

Product Marketing,Value Base-Upsells

I was promoted, and led a high-performing team of 6 marketers to drive incremental revenue for seven lending products across channels by innovating on core products, optimizing campaign delivery, and through strategic channel expansion.

I owned the ideation and prioritization of growth strategies and managed the implementation of transformational projects.

American Express

Director Customer Growth Marketing Strategy

I was promoted and led a team of 4 marketers in driving an increase in charge card acquisition and lending offer enrollments through dialogic channels by developing marketing campaigns, sales materials, and acquisition strategies to engage customers throughout their lifecycle.

I was also the marketing lead on the multi-year rollout of a new CSR offer platform, identifying updates needed to marketing workflows to support changes and found opportunities to streamline, leading to faster in-market campaign launches.

Senior Manager Customer Marketing

I was promoted, and in this role I designed and implemented strategies to support the launch of a revamped marketing program while maintaining Amex's strong servicing brand. I addressed friction points in the CX, and developed a test & learn infrastructure to enable reliable results in a qualitative channel.

Manager Servicing Strategy

I led a cross-functional team to provide a platform for existing customers as an engine for growth by leveraging new MarTech tools to allow marketers to leverage data to drive conversions, increase customer engagement, and decrease attrition across the customer lifecycle.

Sr. Analyst, Customer Marketing Capabilities Development

-Promoted, maintaining Sales Analyst responsibilities while enhancing collaboration between internal teams and external accounts.
-Global team member for eBook distribution strategy development, involved in legal agreements, pricing strategies, and promotions.
-Collaborated with Chief Marketing & Sales Officer to optimize co-op advertising and account sales incentives.
-Managed a team of retail and inventory analysts, represented Sales Strategy at meetings, provided executive updates

Hachette Book Group

Senior Sales Analyst

-Promoted to role on sales leadership team
-Analyzed performance across sales channels, supported cross-functional OTC system replacement team.
-Managed 10 Critical Business Workflows (CBW), streamlined reporting processes.
-Provided insights to National Accounts, Special Markets, International, Christian accounts.
-Delivered high-level reports for senior sales management, participated in business reviews.

Sales Analyst

-Promoted, maintaining responsibilities from coordinator position
-Coordinated account promotions, facilitated title and author presence through marketing materials.
-Conducted sales research, analyzed data for buy decisions, identified incremental sales opportunities.

Assistant National Accounts Manager

-Supported National Account Director and Manager at Borders Group Inc.
-Created newsletters highlighting key publicity, participated in account vendor exhibits.
-Edited digital content, managed marketing material distribution to accounts.

Melissa Beairsto