Jonathan Schecter
Jonathan Schecter is a seasoned international sports business professional with more than a decade of experience working with top global brands such as FC Barcelona, Mastercard, and Reebok. After completing his MBA in Entrepreneurship, Finance, and Marketing at ESADE Business & Law School, Schecter quickly transitioned to the sports industry, working for top companies such as deltatre, ESP Properties, M&C Saatchi Sport and Entertainment, and Taylor.
At deltatre, Schecter served as Global Head of Digital, Mobile, and Social and played a crucial role in developing and implementing strategies for venture capital, e-commerce, fan monetization, social CRM, sports marketing, sponsorship activation, go-to-market, and market entry strategies. He was responsible for managing high-level projects with budgets exceeding $250,000.
Over the years, Schecter has developed a deep understanding of digital trends, sports finance, touchpoints for rights holders, and best practices in optimizing the fan experience. His expertise has helped his clients break through the clutter at major sporting events such as the Super Bowl, the Olympics, the World Cup, and the Stanley Cup. He has also mentored staff, led multi-disciplinary teams, consulted with start-ups, and opened an office for M&C Saatchi Sport and Entertainment, creating social & digital media practice group.
Schecter holds a B.A. in International Affairs and a Minor in International Economics from Lafayette College. He is currently the VP of Product - Sport Experiences at deltatre.