Diane Lafontaine is a highly experienced and innovative executive with a passion for connecting people and a strategic mind to solve complex problems. With over 25 years of flexible and adaptable leadership across diverse industries, including financial services, media, and public institutions, Diane has established herself as an accomplished leader, respected for her knowledge and expertise in the areas of employee benefits and retirement plans. In her current role as the Chief Operating Officer of Rise People, a digital company poised for expansion in Quebec, Diane combines her leadership style, sector knowledge, and business acumen to drive business growth and customer success.

Diane began her career as a biologist, but soon realized her passion for communication and transitioned to journalism before moving her career to public relations and marketing. She held numerous roles in the Canadian Broadcasting Corporation (CBC), where she piloted the launch of TOU.TV, a popular online service for Canadian content. Her marketing and advertising campaigns for the CBC won PROMAX awards in New York and Los Angeles. She later worked at the Canadian Space Agency, representing Canada in a task group for the launch of the International Space Station and serving as co-chair and spokesperson for the first mission of Canadian astronaut Julie Payette.

In 2011, Diane joined Sun Life Financial, where she began as Assistant Vice President of Communications and Marketing, driving the rebranding of the company and leading campaigns to restore Sun Life's position in the market. In 2016, she led a multidisciplinary team that redefined digital customer experience for workplace retirement and savings plans, helping the company differentiate itself in the marketplace.

Diane holds a Bachelor's degree in Biology and Cellular Anatomy and Communication from the University of Ottawa, a Certification in Corporate Governance from Laval University, and a Master's degree in International Administration from the National School of Public Administration (ENAP). She carries the Certified Corporate Director (C.Dir) designation and sits on the board of directors of the Jeunes en Tête Foundation, the College of Corporate Directors, and the National Institute of Public Health in Quebec (INSPQ).